Our expertise

Generating innovation ideas is not the problem. Most businesses are awash with good, bad and downright ugly ideas.

The challenge is getting the right ideas to market - hitting the sweet spot that your competitors haven’t thought of yet. We specialise in the front-end of innovation - the discovery of new consumer needs and market opportunities, and the defining of the ideas to capitalise on them.

Conventional theory dictates this should be a linear stage gate process. The reality is that clients come to us at different stages of the innovation process – pre or post development, and in some cases, post launch.


Pre-development

Uncover

Uncover the innovation opportunities for the brand

Pre-development

Develop

Develop & build raw product ideas into fully-fledged innovation concepts

In-development or In-Market

Optimise

Optimise an innovation or extend/strengthen existing product offers

Pre-Development

Uncover

Uncover the innovation opportunities for the brand

Develop

Develop & build raw product ideas into fully-fledged innovation concepts

Optimise

Optimise an innovation or extend/strengthen existing product offers

Our Services

OPPORTUNITY HUNTING – working with consumers to pinpoint what they do not yet know they want or need

INSIGHT MINING & MASHING – digesting your existing research and mashing-up your data, to give a fresh perspective on your category and brand/s, highlighting new opportunities or focus areas

BRAND STRETCH – working with consumers to interrogate and define new boundaries in which your brand can play, and chart the innovation pipeline on how to get there - building an inspiring and credible vision

You Get

Competitive, untapped brand proposition territories to take forward to ideation

Or

Fledgling npd ideas to be built in to concepts