Uncover the innovation opportunities for the brand
Develop & build raw product ideas into fully-fledged innovation concepts
Optimise an innovation or extend/strengthen existing product offers
OPPORTUNITY HUNTING – working with consumers to pinpoint what they do not yet know they want or need
INSIGHT MINING & MASHING – digesting your existing research and mashing-up your data, to give a fresh perspective on your category and brand/s, highlighting new opportunities or focus areas
BRAND STRETCH – working with consumers to interrogate and define new boundaries in which your brand can play, and chart the innovation pipeline on how to get there - building an inspiring and credible vision
CONCEPT BUILDING – focusing on the drivers and barriers to adoption and then iteratively work with consumers to build the key success factors. This means that good ideas are never prematurely killed.
But we don’t just focus on what works but also what to avoid and why. So that the essence of the idea isn’t diluted or derailed during the implementation phase.
CONCEPT OPTIMISATION – breathing new life into ideas that are stumbling. Either they have researched badly or have launched and are not performing. We work with consumers to rebuild, twist and mould, ideas for success, often within tight constraints.
BRAND INVIGORATION – through line extensions or focusing on one or two areas of the innovation toolbox such as claims, pack structure etc.
Competitive, untapped brand proposition territories to take forward to ideation
Fledgling npd ideas to be built in to concepts
QUANT. READY PRODUCT OR RANGE CONCEPTS
- Claims – features & benefits
- Names/ product descriptors
- Visual/ semiotic execution of the idea
- Product & packaging development guidelines
- Detailed executional guidelines
1 or more of the following:-
- Claim development
- Product & packaging upgrades
- Identification of range extension opportunities