Explore our Thinking
The plastic packaging problem. Why should brands care? And what are the alternatives?
Innovation Best Practice
Two characteristics of human nature that mean the most innovative ideas in consumer research often get rejected.
New Business Models
Brands like Dollar Shave Club and Hello Fresh are winning with it, but can a direct-to-consumer subscription work for your brand?
The Strategy Distillery in a nutshell
Looking For A Fresh Approach?
The Strategy Distillery was founded by ex-blue chip FMCG marketeers who were frustrated with the high innovation failure rates in the businesses they worked in.
Our mission has been to uncover the fundamental causes of what is going wrong. And we have developed tools, methodologies and quick wins to avoid and fight these saboteurs of innovation success.
Need Faster, De-Risked Innovations?
Our different approach creates large and small ingenious solutions that are always based in feasible business reality. Often we bring in consumers as part of the team to deliver an unrivalled depth of consumer understanding about the innovation challenge and how to solve it.
The result is a dramatic increase in success rates, saving clients time and money whilst also de-risking the innovation process. And it has been repeatedly proven across market categories and different cultures, from China to the USA, banking to skincare.
Find out more
Over the past 6 years we have created
Enhanced brand equity & future proofing for
of the NPD concepts built using our unique innovation tools and proprietary IP, when validated in concept screeners or volumetric testing, have ranked in the top