WHAT’S THE SECRET TO GAME-CHANGING INNOVATION?

AT THE STRATEGY DISTILLERY, WE KNOW IT GOES WAY BEYOND ‘CONVENTIONAL’ BEST PRACTICE. AS A BRAND INNOVATION CONSULTANCY WITH GLOBAL REACH, WE’VE PIONEERED UNIQUE TOOLS AND TECHNIQUES TO SOLVE OUR CLIENTS’ BIGGEST CHALLENGES. THE RESULTS HAVE TRANSFORMED BRANDS BIG AND SMALL. AND DRAMATICALLY IMPROVED THEIR INNOVATION SUCCESS RATES.

Our belief

What motivates people to buy? Or to change their habits? Or explore new products? The Strategy Distillery is an innovation agency. But we also describe ourselves as ‘strategic humanists’. That’s because everything we do has been constructed to understand people better. And to help overcome human nature’s barriers to change and the unknown. 

Working both virtually and face-to-face with our clients and consumers, to realise powerful innovations… and increased sales.

We deliver

Innovation solutions that are fast and efficient. Whether it’s developing new market opportunities. Or building winning concepts. We deliver innovations that will truly ‘click’ with your consumers.

We work with

Large multi-nationals. Up and coming challenger brands. Any business, in fact, that values more effective and agile ways of innovating.

Why us

Looking for a team with a huge breadth of knowledge, talent, experience and creativity? Our tech-enabled innovation consultancy was set up by ex multi-national FMCG marketeers. Since day one, it has been our mission to design virtual and face-to-face tools and methodologies that tackle the saboteurs of product innovation. These have been created with a blend of principles from behavioural psychology, design thinking, semiotics and gamification. This IP has repeatedly delivered results in markets from Mexico to China. And on products as diverse as baby milk and mayonnaise.

What we do

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Trend application & opportunity insight

We act as innovation detectives. To help you capitalise on emerging trends. Generate insight platforms. And gain an in-depth understanding of how to leverage your brand.

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Sprints & idea generation

Choose from a powerful three-to-five day innovation sprint. Or an insightful one day ideation workshop. Either way, you’ll find we are thought-provoking catalysts that stimulate and challenge your teams in new ways, providing the fuel to ignite new pathways of thinking. And to minimise time wasted on untenable ideas.

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Idea filtering

Virtual. Or face-to-face. Our insight tools give category challenging ideas a genuine chance of succeeding with consumers. And because we delve into a much deeper level of information early in the innovation process, we identify the viability of ideas much earlier on.

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Concept building & optimisation

We turn the process of building concepts on its head. We do this by using proprietary ‘deconstruction’ techniques. These enable consumers to design their optimal proposition from scratch – in very little time and within your predefined feasibility parameters. Plus, the unrivalled level of insight our techniques bring means we can quickly identify the key success criteria – to keep new concepts on track along their journey to launch.

We have worked with

What our clients say

  • “We highly prize not just the thinking and the strategy, but also the extremely clear action plans on how to make it all happen. They really do offer an exceptional service from the unique and highly robust methodology, through to the commercially-minded execution plan that a business can implement straight away”

    Emma Billinge

    Marketing Director Purity Drinks Limited

  • “The Strategy Distillery bring most value to our process through their co-created ideas that have delivered top box scores in screeners and sales performance in market”

    Jack Hinchcliffe

    Innovation Director, KFC

  • “Strategy Distillery had that special combination of structure and creativity in their approach to our innovation challenge. It was their process that enabled us to move swiftly from briefing the internal team, to final debrief of creative outcome in just four days with consumer informed ideas and an outline product brief for each. I really appreciated their meticulous approach at the planning phase which became the key enabler to the ‘creative sprint’. Natalie was fully committed from briefing through to final write up and her dedication and creative spirit was definitely infectious”

    Sue Aydin

    Head of Consumer Insight EMEA, Kraft Heinz

  • “The Strategy Distillery approach is a fresh and different way of conducting co-creation research which has really worked for us. Their debriefs are focused at delivering clear recommendations; they do not simply leave us with a set of un-actionable facts”

    Alex Ward-Booth

    Danone Strategy & Insights Manager

  • “Natalie & Shelly really help us to think around a potential new category and identify the key success factors that have been applied to numerous innovation projects since”

    Sarah Padden

    Senior Innovation Manager, Molson Coors

  • “Zoe and Natalie really impressed us with their strategic and creative thinking. We were also impressed by their ability to deeply interrogate the brief and challenge our way of doing things, ultimately helping us to raise the bar in innovation”

    Delphine Haas

    Senior Innovation Manager, Pepisco

  • “The Strategy Distillery have been our innovation partner for the past 3 years. They are trusted partners, expanding our thinking and delivering insight beyond projects and products to innovation strategy.”

    Jack Hinchcliffe

    Innovation Director, KFC

  • “The Strategy Distillery really get under the skin of brands and evolve them with consumers to places that give exciting potential for future brands”

    Emma Billinge

    Marketing Director Purity Drinks Limited

  • “The Strategy Distillery have helped us to better understand the vast cultural differences of consumers across Asia, The USA and Europe; and the important nuances for the success of our global innovations. The innovation propositions they have developed for us represent a pivot in how we integrate voice of customer; their insights and recommendations are inspiring and come with great clarity for execution.”

    Jenny Engemann

    Nu Skin Innovation Director

Our thinking