WHAT’S THE SECRET TO GAME-CHANGING INNOVATION?
AT THE STRATEGY DISTILLERY, WE KNOW IT GOES WAY BEYOND ‘CONVENTIONAL’ BEST PRACTICE. AS A BRAND INNOVATION CONSULTANCY WITH GLOBAL REACH, WE’VE PIONEERED UNIQUE TOOLS AND TECHNIQUES TO SOLVE OUR CLIENTS’ BIGGEST CHALLENGES. THE RESULTS HAVE TRANSFORMED BRANDS BIG AND SMALL. AND DRAMATICALLY IMPROVED THEIR INNOVATION SUCCESS RATES.
What motivates people to buy? Or to change their habits? Or explore new products? The Strategy Distillery is an innovation agency. But we also describe ourselves as ‘strategic humanists’. That’s because everything we do has been constructed to understand people better. And to help overcome human nature’s barriers to change and the unknown.
Working both virtually and face-to-face with our clients and consumers, to realise powerful innovations… and increased sales.
Innovation solutions that are fast and efficient. Whether it’s developing new market opportunities. Or building winning concepts. We deliver innovations that will truly ‘click’ with your consumers.
We work with
Large multi-nationals. Up and coming challenger brands. Any business, in fact, that values more effective and agile ways of innovating.
Looking for a team with a huge breadth of knowledge, talent, experience and creativity? Our tech-enabled innovation consultancy was set up by ex multi-national FMCG marketeers. Since day one, it has been our mission to design virtual and face-to-face tools and methodologies that tackle the saboteurs of product innovation. These have been created with a blend of principles from behavioural psychology, design thinking, semiotics and gamification. This IP has repeatedly delivered results in markets from Mexico to China. And on products as diverse as baby milk and mayonnaise.
“We highly prize not just the thinking and the strategy, but also the extremely clear action plans on how to make it all happen. They really do offer an exceptional service from the unique and highly robust methodology, through to the commercially-minded execution plan that a business can implement straight away”
“The Strategy Distillery bring most value to our process through their co-created ideas that have delivered top box scores in screeners and sales performance in market”
“Strategy Distillery had that special combination of structure and creativity in their approach to our innovation challenge. It was their process that enabled us to move swiftly from briefing the internal team, to final debrief of creative outcome in just four days with consumer informed ideas and an outline product brief for each. I really appreciated their meticulous approach at the planning phase which became the key enabler to the ‘creative sprint’. Natalie was fully committed from briefing through to final write up and her dedication and creative spirit was definitely infectious”
“The Strategy Distillery approach is a fresh and different way of conducting co-creation research which has really worked for us. Their debriefs are focused at delivering clear recommendations; they do not simply leave us with a set of un-actionable facts”
“Natalie & Shelly really help us to think around a potential new category and identify the key success factors that have been applied to numerous innovation projects since”
“Zoe and Natalie really impressed us with their strategic and creative thinking. We were also impressed by their ability to deeply interrogate the brief and challenge our way of doing things, ultimately helping us to raise the bar in innovation”
“The Strategy Distillery have been our innovation partner for the past 3 years. They are trusted partners, expanding our thinking and delivering insight beyond projects and products to innovation strategy.”
“The Strategy Distillery really get under the skin of brands and evolve them with consumers to places that give exciting potential for future brands”
“The Strategy Distillery have helped us to better understand the vast cultural differences of consumers across Asia, The USA and Europe; and the important nuances for the success of our global innovations. The innovation propositions they have developed for us represent a pivot in how we integrate voice of customer; their insights and recommendations are inspiring and come with great clarity for execution.”