Licensing can be an innovative brand stretch strategy. Brands such as AT&T, Volvo and Joules show us how.
Our latest thinking and ideas on innovation process, strategy, research and trends. Helping to keep the innovation, marketing and insight community ahead of the curve.
Here is our checklist of questions you should be asking yourself to set your brand extensions up for the best possible chance of success
Identifying and establishing a true core brand belief can be very tricky…
As an innovation company we regularly encounter a great innovation idea that can’t be launched under a client brand.
A good brand extension name can be so powerful as to instantly communicate a NPD idea.