How to position your product to get a slice of the good for me indulgence trend
The Eco Lux Trend – Is Your Brand Missing Out?
Eco lux is a thing. A big thing. And to miss an opportunity of this size might be considered foolish. So how is your brand going to respond to the challenge?
The Key Takeouts From The Beauty Trends Conference
Having attended this year’s Beauty Trends Conference, here is our topline synopsis of the key themes and predicted trends in beauty…
How To Take Advantage Of The Nostalgia Trend
Explores why the nostalgia trend is happening alongside examples of new launches and tips on how to execute it for range extensions and limited editions
Where Next For The Clean Eating Trend?
What is the clean eating trend? Where are the opportunities? What has been done so far and what’s next?
5 Factors Driving The Increasing Demand For Responsive Packaging
Changing functional and emotional needs of perishable products is paving the way for responsive packaging innovation…
3 Reasons To Tap The Vinegar Trend
Drinking vinegars are the next incarnation of superfood waiting to be tapped. Here are 3 reasons why you should be jumping on it…
A Closer Look At The Cross-Category Ingredients Trend
Spot the latest ingredient trends in categories that provide inspiration for your next innovation…
The Difference Between Agencies And Consultancies
Consultancies often get called agencies, and agencies often want to behave more like consultancies, so what’s the real difference between the two?
Sharing + New Experience Innovations
We look at how you can blend two growing trends together to get game changing brand innovation.
Wholesome Is The ‘New Healthy’ In Food Innovations
Brands are starting to realise that their food innovations now need to be wholesome.
Food Trends That Baby & Toddler Innovation Is Missing Out On
Whilst baby food has seen some pack innovation in the last few years, it does seem to be very slow when it comes to …
Getting Ahead Curve Toiletries Innovation
Now we are seeing increasing scrutiny of toiletries, cosmetics and the chemicals they contain.