How to position your product to get a slice of the good for me indulgence trend
Eco lux is a thing. A big thing. And to miss an opportunity of this size might be considered foolish. So how is your brand going to respond to the challenge?
Having attended this year’s Beauty Trends Conference, here is our topline synopsis of the key themes and predicted trends in beauty…
Explores why the nostalgia trend is happening alongside examples of new launches and tips on how to execute it for range extensions and limited editions
What is the clean eating trend? Where are the opportunities? What has been done so far and what’s next?
Changing functional and emotional needs of perishable products is paving the way for responsive packaging innovation…
Drinking vinegars are the next incarnation of superfood waiting to be tapped. Here are 3 reasons why you should be jumping on it…
Spot the latest ingredient trends in categories that provide inspiration for your next innovation…
Consultancies often get called agencies, and agencies often want to behave more like consultancies, so what’s the real difference between the two?
We look at how you can blend two growing trends together to get game changing brand innovation.
Brands are starting to realise that their food innovations now need to be wholesome.
Whilst baby food has seen some pack innovation in the last few years, it does seem to be very slow when it comes to …
