Our expertise

We are a brand strategy consultancy that specialises in the front-end of innovation – building the brand innovation strategy, the discovery of new consumer needs and market opportunities, and the defining of the ideas to capitalise on them.

Most businesses are awash with good, bad and downright ugly ideas. The challenge is getting the right ideas to market profitably. This involves hitting the sweet spot your competitors haven’t yet thought of whilst building brand equity.

Conventional innovation theory says this should be a linear stage gate process. The reality is that clients come to us at different stages of the innovation process – pre or post development, and in some cases, post launch.


Pre-development

Uncover

Uncover the innovation opportunities for the brand

Pre-development

Develop

Develop & build raw product ideas into fully-fledged innovation concepts

In-development or In-Market

Optimise

Optimise an innovation or extend/strengthen existing product offers

Pre-Development

Uncover

Uncover the innovation opportunities for the brand

Develop

Develop & build raw product ideas into fully-fledged innovation concepts

Optimise

Optimise an innovation or extend/strengthen existing product offers

Our Services

INNOVATION ROADMAP – development of clear criteria to measure whether new ideas are on strategy or not alongside the innovation spaces in which the brand or business can play or is willing to move into.

OPPORTUNITY HUNTING – working with consumers to pinpoint what they do not yet know they want or need

INSIGHT MINING – digesting your existing research and mashing-up your data, to give a fresh perspective on your category and brand/s, highlighting new opportunities or focus areas

BRAND STRETCH – working with consumers to interrogate and define new boundaries in which your brand can play, and chart the innovation pipeline on how to get there - building an inspiring and credible vision

You Get

INNOVATION ROADMAP - exciting and highly visual innovation strategy that is also practical and easy for the entire business to use

OPPORTUNITY HUNTING - competitive, untapped brand proposition territories to take forward to ideation AND some with fledgling NPD ideas, ready to be built into concepts

INSIGHT MINING - clear understanding of what you and don’t know alongside potential areas of untapped or unexplored sources for growth

BRAND STRETCH - a clear picture of where the brand sits today and the innovation initiatives required to achieve an inspiring and thriving brand future