Get to know us - The Strategy Distillery

Our founders are ex-blue chip FMCG marketeers. Because they’ve been in your shoes, they’ve experienced getting approval from consumers in qual. Only to have the concept fail in quant. And spent tireless weeks building a business case for a new idea… only for the competition to beat them to launch.

They became frustrated by the innovation failure rates within businesses they worked for. And at the huge inefficiencies of the process. So, having decided there must be a better way, they set about identifying all the roadblocks to real innovation. And then developed proprietary tools and methodologies to overcome them.

Our mission became to reshape the future of innovation. To identify the blind spots. And get past the challenges that so often derail a great idea. This wasn’t straight-forward. It led to us needing to rip up the rule book that has been considered best practice over the last 20 years.

The result is a dramatic increase in success rates – saving clients time and money. And taking the risk out of the innovation process.

Our proprietary tools

Our proprietary tools have been designed to address the pitfalls in the innovation process.

These methodologies are inspired by key principles from behavioural psychology, design thinking, semiotics and gamification.

They have proven themselves to dramatically increase success rates for our clients, time and time again.

Exploding, exploring and exhausting all of the possible solutions

Provides a higher level of questioning and hypothesising. Creates the ability to make new connections. Enables category boundaries to be broken and rebuilt, fast.

Divergent stakeholder workshops

Involves highly thought-provoking tasks that enable people to work in a divergent way, while applying critical thinking. Uses the power of visuals and game play to upset the status quo and ignite creativity, all within tight parameters.

Mapping and building of opportunities, brand features and conceptual ideas with consumers

Designed to get to consumers’ subconscious mind – and circumnavigate the self-policing. Working with consumers one-on-one, we visually gamify every question we pose to them. The process reveals what they really think and do… not what they say they do.

Gamified opportunity and concept building IP

Using between 200-400 pieces of bespoke visual game stimulus, we help consumers deconstruct their thinking. We help them find creative answers to problems with no pre-set solutions, but only parameters to operate within.