Our founders are ex-blue chip FMCG marketeers. Because they’ve been in your shoes, they’ve experienced getting approval from consumers in qual. Only to have the concept fail in quant. And spent tireless weeks building a business case for a new idea… only for the competition to beat them to launch.
They became frustrated by the innovation failure rates within businesses they worked for. And at the huge inefficiencies of the process. So, having decided there must be a better way, they set about identifying all the roadblocks to real innovation. And then developed proprietary tools and methodologies to overcome them.
Our mission became to reshape the future of innovation. To identify the blind spots. And get past the challenges that so often derail a great idea. This wasn’t straight-forward. It led to us needing to rip up the rule book that has been considered best practice over the last 20 years.
The result is a dramatic increase in success rates – saving clients time and money. And taking the risk out of the innovation process.