Our proprietary tools


Exploding, exploring and exhausting all of the possible solutions

Many businesses feel the need to jump to answers quickly. But this is dangerous as it can lead to ‘near in’ ideas that will never truly resonate with consumers.

Explodiscopes eliminate assumptions and uncover all the possible angles to break category norms.

They do this by systematically deconstructing the challenge into its constituent parts. It is then interrogated, blown apart and reconstructed – bringing in dynamics from outside the category too.

Divergent thinking and critical scenario thinking techniques are proven to result in a higher level of questioning and hypothesising.  They are, therefore, a powerful way to make new connections. This enables category boundaries to be broken and rebuilt in more challenging ways.