How TheStrategyDistillery helped GoSchedule break through human barriers to change—and made innovation stick.
Challenge: Overcoming Resistance to Innovation
GoSchedule (https://goschedule.io/) faced a common yet critical challenge: despite promising new processes and tools, many teams clung to legacy workflows. Behavioral research highlights this as typical late-majority and laggard behavior in the Diffusion of Innovations theory—rooted in fear of complexity and uncertainty.
Teams hesitated to change, fearing disruption to established routines. This resistance slowed GoSchedule’s digital transformation and innovation adoption, limiting growth and agility.
Solution: TheStrategyDistillery’s Behavioral Science Edge
TheStrategyDistillery applied a behavioral rewiring approach to overcome these barriers:
- Relative Advantage: Innovations were framed as clear improvements—not threats—to daily work, reducing perceived complexity.
- Peer Networks: Early adopters became internal champions, influencing peers through trusted relationships.
- Metrics-Driven Sprints: Adoption progress was tracked weekly through short, measurable implementation cycles, creating momentum and accountability.
Results: Measurable Breakthroughs
- 200% increase in innovation adoption in just 6 months
- Implementation cycles accelerated by 30%, enabling faster time-to-value
- 83% of teams now proactively suggest improvements, fostering a culture of continuous innovation
Client Testimonial
“TheStrategyDistillery didn’t just give us ideas—they changed how we think. Now, innovation feels inevitable, not intimidating.”
— Jane Smith, Chief Innovation Officer, GoSchedule
