There’s been a burst of creativity of late as brands are forced to find new proposition territories in order to connect with their consumers’ emotions and stake their claim on reinventing their own category.
Welcome to The Distillery Bar - the place where we share our latest thinking and ideas on innovation process, strategy, research and trends. Helping to keep the innovation, marketing and insight community ahead of the curve.
The sleep aid category is waking up to new innovations. How your brand can win a piece of this growing market.
The most unusual innovations this festive season and 4 ways your brand can get in on the action.
Why innovators can learn a thing or two from P&G’s new Swiffer Continuous Clean.
Six of the most exciting new product launches in the drinks category. From Diageo’s edible straws to Coca-Cola Clear…
The plastic packaging problem. Why should brands care? And what are the alternatives?
A run-down of the new products that sparked our imaginations this Christmas to get the bauble rolling for 2018’s festive innovations.
Thinking of giving your foodie friends something a little different this Christmas? Then check out our top suggestions of innovative gifts for foodies…
Many of The Grocer New Product Awards winners focus on functional features only. Here’s our top-level analysis of the boxes these products don’t tick…
We aren’t all child geniuses but there are 3 things that as fellow innovators we can learn from Elon Musk…
A great example of a radical innovation as a result of looking beyond the category norms and bridging an unrelated gap in consumers’ lives…
Smart brand owners have recognised that the key to building consumer loyalty isn’t through a straightforward functional exchange
Tips and examples of short-cut health and lifestyle benefits you could offer your consumers via innovating with niche ingredients.
There has been a recent explosion in high protein innovation on supermarket shelves. What is driving it and how can other brands jump on board?
Flavour is now adding some excitement to the personal care category too.
People tend to think that great NPD is all about changing the actual product …
We picked up this brave innovation recently, whilst working on a project in Russia and it really inspired us.
Stevia is the new golden child when it comes to healthy sweeteners
An on-going innovation challenge for breweries is how do you get more women to drink more lager.
Veg is starting to appear in lots of different and unexpected food and drink categories.
Pilgrims Choice Crumbles is a great little innovation …
Innovative fixture placement can challenge consumer beliefs and help convey a different usage occasion.
Assessing this new grocery innovation The Strategy Distillery reviews the likelihood of success
This new innovation from Hershey’s meets some true consumer needs and exploits a substantial market gap…
Super concentrated cordials are an emerging trend.
Why have Heinz not taken on Colman’s with is new range innovation? We think they have missed a trick.
Has it pushed the ‘so right’ v ‘so wrong’ aspect a step too far with it’s baby rice cake brand extension?
A case study on Amazon – the innovation strategy behind Amazon Fresh and their destiny of success.
People think that successful innovation involves new technology and major breakthroughs.