There’s been a burst of creativity of late as brands are forced to find new proposition territories in order to connect with their consumers’ emotions and stake their claim on reinventing their own category.
Sleep Innovation: The New Rules
The sleep aid category is waking up to new innovations. How your brand can win a piece of this growing market.
6 Wacky Christmas Innovations Of 2018
The most unusual innovations this festive season and 4 ways your brand can get in on the action.
Why P&G’s Swiffer Continuous Clean Is A Game Changer
Why innovators can learn a thing or two from P&G’s new Swiffer Continuous Clean.
6 Beverage Brands Ahead Of Their Game
Six of the most exciting new product launches in the drinks category. From Diageo’s edible straws to Coca-Cola Clear…
13 Plastic Packaging Alternatives
The plastic packaging problem. Why should brands care? And what are the alternatives?
The Top 10 Festive Innovations From Christmas 2017
A run-down of the new products that sparked our imaginations this Christmas to get the bauble rolling for 2018’s festive innovations.
Top Christmas Gifts For Foodies
Thinking of giving your foodie friends something a little different this Christmas? Then check out our top suggestions of innovative gifts for foodies…
The Grocer New Product Awards Winners – How Long Will They Last?
Many of The Grocer New Product Awards winners focus on functional features only. Here’s our top-level analysis of the boxes these products don’t tick…
3 Things We Can Learn From Elon Musk
We aren’t all child geniuses but there are 3 things that as fellow innovators we can learn from Elon Musk…
Innovation That Kills Two Birds With One Stone
A great example of a radical innovation as a result of looking beyond the category norms and bridging an unrelated gap in consumers’ lives…
Innovating In Consumer Loyalty
Smart brand owners have recognised that the key to building consumer loyalty isn’t through a straightforward functional exchange
Taking Niche Ingredients Mainstream
Tips and examples of short-cut health and lifestyle benefits you could offer your consumers via innovating with niche ingredients.
Protein Innovation Galore!
There has been a recent explosion in high protein innovation on supermarket shelves. What is driving it and how can other brands jump on board?
Trends For Food Mash Up And Flavour Clashing
Flavour is now adding some excitement to the personal care category too.
Focusing On Product Innovation Stifles Ideas
People tend to think that great NPD is all about changing the actual product …
One Brave Innovation That Smashes Category Norms
We picked up this brave innovation recently, whilst working on a project in Russia and it really inspired us.
Different Ways Brands Are Innovating With Stevia
Stevia is the new golden child when it comes to healthy sweeteners
How To Solve The Innovation Challenge Of A Lager For Women
An on-going innovation challenge for breweries is how do you get more women to drink more lager.
Vegetable Consumption Guidelines Are Creating New Innovation Opportunities
Veg is starting to appear in lots of different and unexpected food and drink categories.
Strengthen Brand Equity Through Innovation – Pilgrims’ Choice Shows How
Pilgrims Choice Crumbles is a great little innovation …
Innovative Fixture Placement Breaks The Autopilot
Innovative fixture placement can challenge consumer beliefs and help convey a different usage occasion.
Is Philip Green & BHS A Winning Grocery Innovation?
Assessing this new grocery innovation The Strategy Distillery reviews the likelihood of success
A Great New Innovation That No One Will Understand
This new innovation from Hershey’s meets some true consumer needs and exploits a substantial market gap…
An Exciting New Category Highlights the 3 Pillars of Innovation
Super concentrated cordials are an emerging trend.
Why Isn’t Heinz New Range Extension Taking On Colman’s?
Why have Heinz not taken on Colman’s with is new range innovation? We think they have missed a trick.
Has Marmite’s Brand Extension Into The Baby Aisle Gone A Step Too Far?
Has it pushed the ‘so right’ v ‘so wrong’ aspect a step too far with it’s baby rice cake brand extension?
Amazon To Amazon Fresh…Is It A Step Too Far?
A case study on Amazon – the innovation strategy behind Amazon Fresh and their destiny of success.
Intelligent Innovations – Tilda Kids
People think that successful innovation involves new technology and major breakthroughs.