In the last few years it has become the norm for research/ interactions with consumers to try to uncover their subconscious thoughts. Or, to remove the internal policeman, reach the right side as opposed to the left side of the brain, or get your consumers so totally absorbed they forget themselves – there are lots of ways to describe this mental state that we are all trying to achieve.
As we have previously written, we believe that gamification is a very effective tool to help reach the subconscious.
But what is the psychology behind this? What mental state are we trying to get consumers to enter, and how do we do this?
Understanding and achieving this balance is key to making sure your consumers reveal themselves to you on a subconscious level and so enable you to identify deeper insights. It’s worth checking that your next consumer interaction has this balance right!