Why People Tend To Lie In Focus Groups

We have been undertaking an exercise to see who else out there is challenging the effectiveness of focus groups, just like us. This is because we are constantly having to explain why focus groups are not very effective and why we have built another way of working qualitatively and face-to-face with consumers.

Here is a thought provoking article published on Slate (a daily online magazine). It explains why focus groups create an environment that encourages respondents to lie rather than tell the truth; which obviously defeats the purpose of running focus groups in the first place!

Published 26th March 2013 by Natalie Reed @ the Strategy Distillery