New products and services, line extensions, and repositioning efforts regularly fail because many fail to ignite consumer interest even though they achieved the required scores.
How could we use consumer concept tests differently to improve decision-making and foster greater innovation opportunities?
Innovation Sprints are a really hot topic right now and for good reason. Some of the biggest companies in the world are using them to build the products we know and love.
A recent and ongoing study conducted by Zappi makes a very compelling case to continue developing and testing innovation concepts during Covid-19
Here are some principles to follow through quant. testing to help unlock the potential of your ground-breaking innovation.
Co-creation for innovation requires a considerable shift in attitude and mindset for it to work effectively…
There’s been a burst of creativity of late as brands are forced to find new proposition territories in order to connect with their consumers’ emotions and stake their claim on reinventing their own category.
6 key principles from agile innovation to speed up the traditional stage gate process.
The sleep aid category is waking up to new innovations. How your brand can win a piece of this growing market.
What is “The Not Normal Issue” and why does it hamstring ideas before they’re even out of ideation?
The most unusual innovations this festive season and 4 ways your brand can get in on the action.
Two characteristics of human nature that mean the most innovative ideas in consumer research often get rejected.