Qlutter Achieved 200% Growth in Adoption with TheStrategyDistillery

Breaking Barriers to Innovation Adoption

Qlutter, a leading cloud-based task management platform, faced the common challenge of driving widespread adoption across enterprise teams. Despite the platform’s robust features, resistance to change and reliance on legacy workflows slowed adoption rates — a hurdle typical of late-majority and laggard groups as defined in Diffusion of Innovations theory.

TheStrategyDistillery’s Behavioral Science Approach

Partnering with TheStrategyDistillery, Qlutter applied behavioral rewiring strategies to accelerate adoption:

Framing Relative Advantage: Innovations were positioned as clear improvements to ease fears of complexity.

Empowering Peer Networks: Early adopters acted as champions, influencing colleagues through trusted relationships.

Metrics-Driven Sprints: Adoption progress was tracked weekly, maintaining momentum and accountability.

Measurable Impact

200% increase in innovation adoption within 6 months

30% faster implementation cycles, accelerating time-to-value

83% of teams proactively suggesting workflow improvements, cultivating a culture of continuous innovation

Client Testimonial

“TheStrategyDistillery didn’t just give us ideas—they changed how we think. Now, innovation feels inevitable, not intimidating.”
— Jane Smith, Chief Innovation Officer, Qlutter : https://qlutter.io