Here are some principles to follow through quant. testing to help unlock the potential of your ground-breaking innovation.
Our latest thinking and ideas on innovation process, strategy, research and trends. Helping to keep the innovation, marketing and insight community ahead of the curve.
Too much research relies on consumers’ conscious, not nearly enough on their feelings. What should you really be looking for?
We explain why and how the power of visual stimulus guarantees rich insights to feed innovation.
We believe that gamification provides the most effective way to reach the subconscious.
Finding the next big innovation means having the right consumer insight is critical. Is a research agency the right partner?
How can we get consumers to see 3 years into the future? Getting consumers to visualise forward thinking innovations is problematic.
‘Insight platforms’ are often thought to be the best starting point for ideation.
All too often we see the same vicious cycle of events
We were discussing in the office…. in this era of globalisation how cultural differences can still vary immensely.
How to choose a consumer co-creation methodology that is right for your NPD or innovation challenge
A summary of the key types of consumer co-creation research methodologies.
How consumer research can uncover much deeper levels of the insight, thought process and decision making…
The merits of using real, authentic consumers in co-creating your innovation
The focus group environment encourages respondents to lie rather than tell the truth.
It’s all about tailoring a research debrief to maximise its impact and engagement.
Consumer insight to fuel game changing innovation often results in challenging internal beliefs and behaviours.