New products and services, line extensions, and repositioning efforts regularly fail because many fail to ignite consumer interest even though they achieved the required scores.
How could we use consumer concept tests differently to improve decision-making and foster greater innovation opportunities?
A recent and ongoing study conducted by Zappi makes a very compelling case to continue developing and testing innovation concepts during Covid-19
Here are some principles to follow through quant. testing to help unlock the potential of your ground-breaking innovation.
Too much research relies on consumers’ conscious, not nearly enough on their feelings. What should you really be looking for?
We explain why and how the power of visual stimulus guarantees rich insights to feed innovation.
We believe that gamification provides the most effective way to reach the subconscious.
Finding the next big innovation means having the right consumer insight is critical. Is a research agency the right partner?
How can we get consumers to see 3 years into the future? Getting consumers to visualise forward thinking innovations is problematic.
‘Insight platforms’ are often thought to be the best starting point for ideation.
All too often we see the same vicious cycle of events
We were discussing in the office…. in this era of globalisation how cultural differences can still vary immensely.