Our services

We are a brand innovation consultancy that specialises in helping businesses get the right ideas to market – quickly.

This involves hitting the sweet spot your competitors haven’t yet thought of whilst building brand equity. From discovering new market opportunities, to developing killer claims or names, to inspiring winning product or service propositions.

We design bespoke solutions to your innovation challenges, depending on your timescales, deliverables and budget – we don’t put you through a ‘sausage machine’ process.


 

Strategy

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Idea Generation

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Idea Development

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Strategy

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Idea Generation

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Idea Development

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Strategy services

ESTABLISHING UNTAPPED MARKET OPPORTUNITIES – where is there fertile new ground for your brand to pioneer?

INNOVATION PLATFORM IDENTIFICATION – are you missing insightful and commercially viable idea springboards?

NEW BUSINESS MODELS & REVENUE STREAMS – how do you adapt to and embrace changing market dynamics in order to future-proof your brand? Do you want to explore new industry verticals and routes to market?

BRAND POSITIONING – is it time for your brand to discover a new angle on how to capture consumers hearts?

BRAND STRETCH – What are the boundaries in which your brand can play and what is the innovation pipeline for how to get there?

WAR GAMING – Is the competitive landscape changing, and how do you proactively outmanoeuvre the competition?

You Get

INNOVATION ROADMAP - exciting and highly visual innovation strategy that is also practical and easy for the entire business to use

OPPORTUNITY HUNTING - competitive, untapped brand proposition territories to take forward to ideation AND some with fledgling NPD ideas, ready to be built into concepts

INSIGHT MINING - clear understanding of what you do and don’t know alongside potential areas of untapped or unexplored sources for growth

BRAND STRETCH - a clear picture of where the brand sits today and the innovation initiatives required to achieve an inspiring and thriving brand future