How to stop the competition jumping on your bandwagon and launching an innovation just like yours.
Our latest thinking and ideas on innovation process, strategy, research and trends. Helping to keep the innovation, marketing and insight community ahead of the curve.
What if the best form of marketing wasn’t, in fact, marketing? How two game-changing innovations are building brilliant brand equity.
Are you so focussed on the next big product development that you have a blindspot to opportunity gaps which revolve around consumers’ emotional needs?
In this article we outline three new ways to innovate, how they work and which world-leading organisations are doing it…
“Me-too” innovations are just fine. It’s about taking what works best and improving on it. It has so many things going for it.
Here are 3 types of innovation strategies that can all play a role in ensuring your brand is challenging the category norms.
Innovation funnels need to be constantly revisited, ideas tweaked and kept ahead of the game.
Here are 5 things that we believe make up a good innovation strategy
The ‘innovation funnel’ is a widely used method of sifting wheat from chaff.
The magic special formula boils down to the concoction of four simple ingredients…
Many brand repositionings go unnoticed by consumers and are totally ineffective. Here are 3 common mistakes to avoid when looking to reposition your brand
How to create & identify quick win new product developments to target new consumer segments
Innovation isn’t just coming up with nifty product ideas or disruptive technologies.
The importance of keeping your brand ‘Glocal’
How to get your brand to stand out from the crowd and why emotional positioning is so important