Concept building & optimisation

HAD ENOUGH OF CONCEPT BUILDING BY COMMITTEE OR DISJOINTED CONCEPTS FROM FOCUS GROUPS?

HOW TO PASS FIRST TIME IN QUANT. CONCEPT TESTING?

Concept building

It is often one of the biggest challenges a business faces – how to position an idea and who to target. This often tends to involve lengthy internal debates around what makes the most powerful proposition and what are the highly compelling emotional levers. Add to this that focus groups usually provide a confused – Frankenstein-like – view and the challenges are amplified.

There is a better way, however. At the Strategy Distillery, we turn the process of generating ideas on its head. We do this by enabling consumers to design their optimal concept from scratch (using a rigorous feasibility criteria to make sure ideas are realistic). During this process, we use our unique innovation insight tool (Collaboratories) and gamification IP (Protogaming). Not only do consumers build the idea, they also identify the most compelling ways to articulate it.

It’s an engaging and empowering process – that delivers extraordinary results.

"The Strategy Distillery have helped us to better understand the vast cultural differences of consumers across Asia, The USA and Europe; and the important nuances for the success of our global innovations. The innovation propositions they have developed for us represent a pivot in how we integrate voice of customer; their insights and recommendations are inspiring and come with great clarity for execution."

Jenny Engemann

Nu Skin Innovation Director