Concept building & optimisation

STRUGGLING TO GET PROOF OF CONCEPT?

IDENTIFY SOLUTIONS TO BLIND SPOTS AND WEAKNESSES

Concept optimisation

What happens when validation research identifies weaknesses that need ironing out? A great idea can often fail to gain traction due to one or two weak components or assumptions in its construction. How do you quickly identify what to retain? What to change? And what to drop?

Our unique consumer co-building methodologies (Collaboratories & Protogaming) deconstruct concepts so we can examine their component parts. Run as either face-to-face or virtual programmes, they empower consumers to creatively consider an idea from every angle. This gets us to the very essence of what will make it work and how it can be improved. And puts us in the very best position to re-build them to their optimal potential.

"The Strategy Distillery bring most value to our process through their co-created ideas that have delivered top box scores in screeners and sales performance in market"

Jack Hinchcliffe

Innovation Director, KFC