GENERATED LOTS OF IDEAS BUT HOW DO YOU QUICKLY DECIDE WHICH IDEAS TO PROGRESS?
WHAT ARE YOU GOING TO BASE YOUR DECISION-MAKING ON?
What makes truly agile innovation? Is it just to do with the speed at which an idea can get to market?
We don’t think so. Actually, it’s more about knowing what ideas to kill off, fast. And what ideas to let live. How to apply criteria for success. And to assess their business viability very early in the process.
That’s why we don’t put our clients through endless rounds of research on ideas that are never going to make it. Instead we can take up to 15 basic/virgin ideas through a rigorous process with consumers – to assess their true potential from the outset. This enables informed decision-making on whether to kill or progress an idea at a much earlier stage. And so, in short, maximise the most efficient use our clients’ resources.
Yes, our face-to-face and virtual tools deep-dive into all the who, what, how and why of each idea. But, most importantly, they reveal what the consumer sees as the key success factors. Because these are the components that, if removed, would destroy the appeal of the idea.