Trend application & opportunity hunting

WANT TO GENERATE FAST INSIGHT-LED INNOVATION PLATFORMS?

BUILT ON SHARP, IN-DEPTH UNDERSTANDING OF TRUE CONSUMER PROBLEMS TO SOLVE

Insight led innovation platforms

Innovation platforms can often be too hypothetical. Or based on only one key insight.  Unfortunately, this does not provide a detailed understanding of consumer issues. And it does little, therefore, to fuel a pipeline of relevant ideas.

We build innovation platforms that are based on what people actually do and believe. That get to the heart of what people are all about. And successfully circumvent their rationalised and superficial responses.

But how? Well, we use a combination of our collaborations and Protogaming tools. Put simply, they enable consumers to better understand themselves. Help them voice their internal decision-making. And make them realise what truly motivates them… and what turns them off in seconds.

As our clients are always telling us, these tools enable us to deliver an unrivalled level of insight into problems, drivers and barriers.

"Natalie & Shelly really help us to think around a potential new category and identify the key success factors that have been applied to numerous innovation projects since"

Sarah Padden

Senior Innovation Manager, Molson Coors