Trend application & opportunity hunting

DROWNING IN INFORMATION AND NEED A FRESH PAIR OF EYES?

HIRE YOUR OWN INNOVATION DETECTIVES

Insight mining

The type of information that can fuel brand innovation or help spot a potential gap in a market is very different to other marketing challenges. It requires a different type of information. A different way of thinking.

Things such as U&As or segmentation studies, for example, will only take you so far. Instead, you need to look for very different clues… which is where we come in.

We’re experts at uncovering clues like unusual alternative uses for an existing product. Or unexpected language to describe a user experience. We dig for threads that might not seem to add up at first glance. That challenge the norm or conjure up potential hypotheses to explore.

Give us your screeners. And your product tests, user experience reports, ideation workshop outputs, focus group debriefs. Go on. Throw it all at us. Then let us get to work. We guarantee to leave no stone unturned.

"Zoe and Natalie really impressed us with their strategic and creative thinking. We were also impressed by their ability to deeply interrogate the brief and challenge our way of doing things, ultimately helping us to raise the bar in innovation"

Delphine Haas

Senior Innovation Manager, Pepisco