Trend application & opportunity hunting

HOW DO YOU CAPITALISE ON EMERGING TRENDS?

DECIPHERING AND EXPLORING WITH DIVERGENT THINKING

Trend application & opportunity hunting

There’s no doubt. Our clients deeply know their markets. But that sometimes means they’re blinded and unable to fully see the unarticulated consumer frictions – or know how to exploit them. That’s where we come in… to take advantage of trends before they take hold. And help you get the jump on your competitors.

We investigate how emerging and unseen trends are likely to infiltrate and open up new opportunities. This can be a strong input for brand planning, both within categories and for brands themselves.

By using our Explodiscopes and deconstructed thinking techniques, we assess a trend’s ability to upset current market norms. This can mean looking in obscure places around the world. And bolstering learnings from other categories with more divergent thinking techniques. By making a trend come alive – and even building the business case for it – we keep our clients well ahead of their competition.

"The Strategy Distillery have been our innovation partner for the past 3 years. They are trusted partners, expanding our thinking and delivering insight beyond projects and products to innovation strategy."

Jack Hinchcliffe

Innovation Director, KFC